Sustainability

Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.

Ipsos’ Energy and Environment team took to the Kingsmead Estate with Tree Musketeers and the Hackney Local Authority to protect nature in a small, but personal way.

The following provides a summary write-up of a panel session that Ipsos chaired at the Anthropy event held at The Eden Project at the beginning of November 2022. This provides an overview of the key points that were discussed and the main take-outs from the discussion.

A greener lifestyle is often seen as expensive but is the cost of living crisis changing this? Our research shows that UK households plan to make environmentally friendly changes due to, not despite of, the rising costs. These changes create opportunities to tackle two key concerns together and the public don't always see a trade-off. How can Government and businesses make the most of this and change the narrative to “it is cheap being green”? And what are the implications for encouraging sustainable behaviour change?

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

This report looks at barriers that stop us from embracing a truly sustainable relationship with food.

Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.

Brits are most supportive of government subsidies for environmental technology, changing product pricing and incentives for green products/services to reduce climate change in a global Ipsos survey ahead of COP27.

New research from Ipsos, in partnership with The Royal Meteorological Society shows an opportunity for better climate education in schools in Great Britain.