Virtual Reality

Welcome to the metaverse | Technology | Ipsos | white paper
Metaverse Publication

Welcome to the Metaverse

The metaverse: what it is now, what it will become and how you can be a part of it.
Making an experience real
Virtual Reality Survey

Making an experience real

As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?
Applied Thinking: Plunge
Virtual Reality Survey

Applied Thinking: Plunge

How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign
Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality Publication

Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?

Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
Newsbrands need to harness VR to keep pace with digital life
Virtual Reality Survey

Newsbrands need to harness VR to keep pace with digital life

News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
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