Virtual Reality

Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.

Exploring the demand for more immersive experiences as we move into a more digital world.

How do you harness the unique capacities of the online world for deliberation and dialogue? A new report from Ipsos shares findings from an expert workshop we conducted with Engage Britain.

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

Ipsos and The Royal Shakespeare Company partnered on an innovative programme of research to explore the emotional engagement of theatre, live to cinema and a virtual reality experience when watching a performance of Titus Andronicus - Shakespeare’s bloodiest play.

The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.

Working in partnership with the BBC we conducted an ethnographic exploration into the challenges and opportunities of VR with UK audiences.

Royal Shakespeare Company launches audience research project with Ipsos to monitor emotional response to Titus Andronicus on stage and on screen.

Neil Stevenson and Katherine Jameson-Armstrong co-present 'VR: what's the reality?' at the Insight Show with Tim Fiennes (BBC).