Voice of the Customer

Change is vital for organisations to survive and grow: external factors such as globalisation, the economic climate and new government legislation all demonstrate this requirement. Ipsos undertakes a vast amount of employee research on behalf of organisations going through significant change.

Companies must understand the impact corporate responsibility has on a most valuable asset - their employees (both existing and potential). Ipsos undertakes a vast amount of research on behalf of organisations, examining the impact CR / CSR has on different stakeholder groups, including employees.

Relationship marketing is a useful concept for understanding customers, but this paper looks at customer relationships from a different - and more holistic - perspective . It examines the extent to which the metaphor of personal relationships can be applied to interactions between individuals and companies, focusing on the customer relationship from the viewpoint of the customer rather
than the supplier .