Voice of the Customer

This investigates the potential for marketing social investments to mass affluent investors in the UK.

By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.

In 2009, the Logic Group commissioned Ipsos to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?

According to recent media coverage, there is a 'crisis' in the public sector's leadership and management capability. Is this fair criticism or are all public sector organisations being 'tarred with the same brush?' In Ipsos's experience, it's not all bad news.

Despite months of recession and unemployment, many feel that the worst is over - but remember consumers still insist on a fair deal, writes Fiona Moss

For the third consecutive year, customer service is the top issue people take into account when judging a company (it overtook quality of products/services and honesty/integrity in 2007 and has remained in pole position since).

Talent 2 and Ipsos recently joined forces to survey senior HR professionals about how the global recession is affecting their organisations and their people management strategies and practices.

Reduce costs. Improve performance. Communicate what's happening. Look after the survivors. People management during the recession presents a whole new set of issues for organisations, particularly those which are used to growing and feeling successful.

This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.