Travellers plan to take more international leisure trips in 2015
Ipsos have conducted TripAdvisor’s latest TripBarometer1 study on the Global Travel Economy which reveals worldwide travel trends at country, region and global levels. The survey highlights year-on-year changes in consumer spending plans and trip planning.
It found the following trends for 2015:
Travellers are twice as likely to increase rather than decrease travel spend
41% of travellers globally plan to up their travel budgets in 2015, while 23% say they will decrease spend. This year, travellers from the UK are planning to spend an average of £5,500 on travel, up 8 percent year over year.
The top 3 reasons for increasing travel budgets are:
- Feel they deserve it
- Are going to a dream destination
- Have been saving up for it
Global travellers plan on taking more international trips
Globally, the average number of international leisure trips is set to increase by 15 percent in 2015. Travellers in Turkey, India and New Zealand are showing the highest increase in the average number of international trips they are planning this year.
Time and money are biggest obstacles to taking dream holiday
60% of travellers are saving money to go on their dream holiday and 38% are waiting until they have more time to explore the destination properly.
Hotel sector confidence goes from strength to strength
The Hotelier Confidence Index is a new feature introduced in this year’s TripBarometer. It looks at hoteliers’ profitability expectations, year on year shifts in room rates and investment plans for 2015. Each country is given a score on a five-point scale (five being the highest) and ranked, to show how they compare to other key tourism markets.
Overall in the Hotelier Confidence Index rankings, hoteliers in Indonesia, India and Mexico are feeling the most confident in 2015.
Nearly three in four (73%) hoteliers feel optimistic about their profitability. This is driven largely by more hoteliers feeling ‘very optimistic’ about their profitability for 2015.
Half of all businesses (50%) intend to increase their room rates in 2015 – often a strong sign of health in the sector. Just over a third (35%) of businesses plan to raise rates by between 3-10 percent, with resorts the most likely to plan increases. South Africa (72%), Austria (68%) and Brazil (68%) are the most likely to raise rates, with over two thirds of businesses in these markets planning increases. Accommodations in China will see the biggest reductions in 2015, with 18 percent of hoteliers planning to decrease room rates, but not by more than 10 percent.
- For additional information about TripBarometer, please download the report.
Technical note:
¹The TripBarometer study, by TripAdvisor, is based upon an online survey conducted from 16 January to 2 February 2015, conducted by Ipsos MORI.
A total of 44,277 interviews were completed in 32 markets, spanning 7 regions. The sample is made up of 34,016 consumers who are TripAdvisor website users and Ipsos online panelists who chose to take part in the survey and have researched their travel plans online in the last year; and 10,261 representatives from accommodation properties who use TripAdvisor free marketing services, making it the world’s largest combined accommodation and traveler survey.
The consumer survey data is weighted to represent the known profile of the global online population, to keep in line with previous waves of TripBarometer. Equal weighting is also applied at country level for the business survey.
