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TikTok’s Role in Re-Energising the Mid-funnel
Our latest research shows how TikTok turns consideration burnout into growth.
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The Breakthrough Study: Understanding why people hope and fear breakthrough technologies
Building on a global survey published in January 2025, Leaps by Bayer, BCG, and Ipsos announce findings from their latest qualitative research
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Ipsos’ Public Affairs business in the UK launches Centre for AI Policy and Impact to support evidence-led decision-making
Ipsos in the UK today launches its new Centre for AI Policy and Impact, a cross-sector centre of excellence dedicated to helping policymakers, businesses and civil society organisations understand and navigate the real-world implications of artificial intelligence.
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Half of Scots want energy powers to be devolved
Over half of Scots (51%) think that energy policy should be devolved to the Scottish Government, while a quarter (25%) feel responsibility should be shared equally with the UK Government and 14% that it should be reserved to Westminster.
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Over half of Scots believe the total number of people coming into Scotland is too high
More than half of the Scottish public view immigrants as having a negative impact on the availability of housing.
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Ahead of King Charles III’s state visit to US, Britons’ belief in the special relationship fall to new low.
New polling data from Ipsos in the UK, carried out 17-21 April 2026 (before the attack at the White House correspondents’ dinner), explores British public attitudes towards King Charles III’s upcoming state visit to the US.
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Half of Britons think Keir Starmer should stand down as Prime Minister
The latest Ipsos Political Pulse explores attitudes towards Prime Minister Keir Starmer.
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Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods
New polling data from Ipsos in the UK, conducted 17-21 April 2026, reveals high levels of public anxiety as the continued closure of the Strait of Hormuz begins to disrupt global supply chains. The British public is particularly concerned about the personal financial toll on food and petrol, while expressing dissatisfaction with the government’s response to rising prices.
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Plaid Cymru has slight lead over Reform UK in new Ipsos Wales Senedd poll, but half of voters may change mind
New polling data from Ipsos in the UK, conducted 2–8 April 2026, reveals a complex political landscape in Wales ahead of the Senedd elections. While Plaid Cymru has a slight lead in voting intentions, Reform voters are more committed, and many voters say they may still change their mind. The research also highlights widespread public frustration with the performance of the Welsh Government and a significant lack of trust in any single party to address the nation's top priorities.
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Scots unimpressed by Holyrood campaigns, but give SNP the edge
With just two weeks to go until the Scottish Parliament election on 7th May, new data from Ipsos’s Scotland Political Pulse shows that, while voters are not particularly impressed by any of the parties, the SNP have the edge, with views on both the party and their leader improving since last month.