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Growing public scepticism over the UK’s long-term survival as leaders of Plaid, SNP and Sinn Féin meet
Newly released data from Ipsos in the UK, following May's elections and building on political polls across the nations of the UK.
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Ipsos Global Trends: Britain's tech anxiety reaches record levels as public scepticism grows
Exclusive preview polling data from the 10th edition of the Ipsos Global Trends survey, set to launch at the end of September 2026, reveals growing anxiety about technology among the British public.
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Fall in UK social and economic wellbeing
The 2026 Carnegie Life in the UK Index shows that collective wellbeing in the UK declined over the past year.
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Concept Testing with Digital Twins
Humanising AI, part four: How synthetic data accelerates innovation.
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Recognisably You
How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.
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New research finds accuracy and oversight are public's top priorities for AI regulation in healthcare
The research, conducted by Ipsos for the Health Foundation, finds that the public sees significant potential benefits from AI in health but prioritises accuracy and oversight over faster adoption.
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2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference
New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
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Statement from Ipsos in the UK on Channel 4 media reports surrounding polling industry conduct
Statement from Ipsos in the UK on Channel 4 media reports surrounding polling industry conduct