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Immigration seen as the biggest issue facing Britain, as public concern rises
The May 2026 Ipsos Issues Index reveals an increase in public concern about immigration, returning to levels seen earlier in the year.
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Britons’ belief in the special relationship shows slight recovery following King Charles III’s state visit to US
New polling data from Ipsos in the UK, carried out 8-12 May 2026, following King Charles III’s state visit to the US, explores British public attitudes to the visit, and compares British and American perceptions of its impact on UK/US relations.
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Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go
The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
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Tracking Progress: What England's waste data tells us about the road ahead
Since 2022, Ipsos UK, working with Technopolis and Ricardo and commissioned by Defra, has been looking at the progress made by Defra’s Resource and Waste Policy Programme. Now in its fourth year, the evaluation of the Resource and Waste Policy Programme reveals a nuanced picture: progress is being made, but significant challenges remain for long-term impact to materialise.
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People and renters are positive about the Renters’ Rights Act but, beyond ‘no-fault’ evictions, knowledge of reforms is low
New polling data from Ipsos in the UK, conducted 3-7 April 2026, finds positivity about the Renters’ Right Act but also low awareness of provisions designed to control rent-setting.
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Ipsos in the UK has appointed Giulia Tagliaferri as Head of Behavioural Science within its Public Affairs team
Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
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SNP out in front while the race for second place is too close to call - but 1 in 4 may still change their mind
Ipsos’ final 2026 Scottish Parliament election poll for STV News.
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AI Grows Up: Media Audiences' Needs
Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
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Two thirds of Britons do not have confidence that the government is running the country with integrity or competency
New data from Ipsos taken April 24th – 28th reveals that two thirds of Britons do not have confidence that the UK Government are running the country with integrity, nor properly, competently and seriously.