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Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity
Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.
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3 in 4 Britons (74%) concerned about climate change today following heatwave summer
London, UK. New polling data from Ipsos in the UK, conducted 31st July – 4th August 2026, reveals a significant shift in public concern following a summer of elevated temperatures.
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Over a third of Britons back getting people into work as top welfare priority, as public point to systemic ease and cheating for rise in disability claims
London, UK. New polling data from Ipsos in the UK, conducted 23–24 July 2026, reveals shifting public attitudes towards the UK welfare system.
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Key Attitudes & Behaviours of UK Influentials
Explore the attitudes and behaviours of the UK's most influential consumers.
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More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more
A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
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The Maturity Assessment: Sharpening your CX direction
Curious about strengthening your Customer Experience (CX) strategy?
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Andy Burnham starts his premiership with public expectations for his leadership finely poised
New polling data from Ipsos in the UK, conducted 17–22 July 2026 as Andy Burnham was preparing to assume office as Prime Minister, reveals public sentiment towards his incoming premiership and views of his political rivals.
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Reflecting on the GP Patient Survey webinar 2026: 20 years of measuring patient experience in primary care
On 15 July 2026, Ipsos hosted a webinar discussing the recently published 2026 GP Patient Survey results (GPPS).
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Immigration continues as the top concern facing Britain
The July 2026 Ipsos Issues Index shows that immigration continues to be seen as the top issue facing Britain, with the economy in second place and the NHS and inflation both third. Fieldwork took place between 1 and 8 July, before the appointment of Andy Burnham as UK Prime Minister.
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Ipsos Business polling: What businesses think of Burnham and their priorities for the new Government
London, UK: New Ipsos polling of 1,200 senior business decision makers with an annual turnover of £250,000, conducted between 1 July - 16 July 2026.