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More than half of Britons (54%) think the impact of porn on real-life relationships between men and women is a problem, rising to 6 in 10 (62%) men aged 18-34
New research from Ipsos in the UK, conducted in partnership with JOE media, details perceptions and behaviours around pornography, as well as wider views around historical conversational taboo topics such as religion and political views.
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SNP extend their lead while Scottish Labour support slumps
The SNP have extended their lead over Labour and Reform UK according to the latest Ipsos Scottish Political Monitor, taken in the first week of the Holyrood election campaigns (26-31 March) and conducted in partnership with STV News.
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When forced to choose Britons prefer a Labour government led by Keir Starmer to a Reform UK government led by Nigel Farage
New data from our Political Pulse survey, taken 20th-24th March, explores attitudes to GB political parties and leading politicians and whether the public prefer a Labour led government under Keir Starmer or a Reform UK led government under Nigel Farage.
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Highest percentage of Britons now think the UK Government is doing a bad job of negotiating with trade unions to prevent strikes, amidst potential BMA strikes next week
New polling finds that a significant portion of the British public is dissatisfied with the current government’s handling of negotiations with trade unions. With the highest dissatisfaction rating since this government took office, public sentiment reflects mounting concerns over worker power and public service disruptions.
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Deepening concerns over energy prices and imports, with half supporting new North Sea licenses
New polling reveals growing public concerns about energy costs and dependency on imports, a topic of much conversation in light of the continued closure of the Strait of Hormuz.
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Technical Education Learner Survey: Announcement of Publication
Technical Education in the UK: insights from the latest learner experiences.
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Traders and Intermediaries Panel research for HMRC in 2025
Most traders and intermediaries traded both imports and exports in the past year, particularly with the EU. The majority operated in both directions (93% of intermediaries, 76% of self-declaring traders and 64% of non-declaring traders), while only small proportions traded solely in one direction.
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How should we design a Digital ID system for the UK?
Ipsos will run the People’s Panel, facilitating and designing the process by which the Panel members learn, consider and come to recommendations about the topic.
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Low support for electoral pacts among Britons
New polling from Ipsos for Sky News, conducted from 20–24 February, explores public attitudes towards the idea of electoral pacts between different political parties, alongside attitudes towards the main political parties and their leaders.
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Economic Crime Survey 2024
Ipsos was commissioned by the Home Office to conduct a landmark study, comprehensively measuring incidence of fraud, corruption and money laundering in UK businesses (a global first).