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Generative AI and Audiences: Revisiting UK public attitudes to AI in media
Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use
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Labour party more liked than Starmer but both reach historic lows - Ipsos poll
Net likeability ratings for the Labour leader now equal Jeremy Corbyn’s previous low, while the party is less liked than any time in Ipsos trends going back to 2007. However, the party is still more liked than its leader – and more than the other parties.
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Understanding Reddit: A goldmine of opportunities for your brand
Join our webinar to learn how social listening can help you make the most of Reddit
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Damp January? Just 14% of Brits who drink decided to have a sober start to the year
Among British adults who partake in drinking, over half (53%) did not contemplate abstaining from alcohol during January.
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Marketing Anchors: The case for capability in an era of transformation
Join Ipsos and Mark Ritson to learn how marketing fundamentals support good decision making in times of transformation.
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Only 49% of the general public in England are aware of the heart and kidney risks associated with type 2 diabetes
Ipsos have developed this content, with input from AstraZeneca, based on the results from market research commissioned by AstraZeneca.
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Opposition to ID cards doubles since July, Ipsos poll finds
Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.
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Reform UK still holds 8-point lead, but the gap shrinks amid doubts over their readiness for government - Ipsos poll
Reform UK maintain +8-point lead over Labour, but this is down from +15 in November 2025.