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Britons trust Celebrity Traitors contestants more than politicians
Ipsos has released new findings from its latest poll regarding the upcoming celebrity edition of 'The Traitors.'
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Financial Strategies for Later Life
This article advocates for understanding the financial landscape influencing Perennials beyond their oversimplified portrayal as a homogeneous group.
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Only one in five think Badenoch will become Prime Minister, but majority still predict the Conservatives will win again in future
New polling from Ipsos in the UK shows that only one in five (22%) expect Kemi Badenoch to become Prime Minister, against three in five saying it is unlikely (63%).
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Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
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UK health service ratings fall faster than any other country
The latest edition of the Ipsos Health Service Report reveals a 18-point fall in Britons’ ratings of their health service since 2018.
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Uniformed Youth Fund evaluation
Ipsos, in partnership with Dartington Service Design Lab, recently completed an evaluation of the Uniformed Youth Fund (UYF) for the Department for Culture, Media and Sport (DCMS).
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Young Britons trust social media as a news source despite misinformation fears
New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.
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Lowest satisfaction rating recorded by Ipsos for any Prime Minister going back to 1977
Pulse Check - September 2025
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85% of Britons continue to believe that Britain is divided as over half think differences in people’s political views are so divisive that it is dangerous for society
Recent findings from Ipsos indicate that four in five British adults continue perceive the nation as divided. Over half (55%) perceive differences in people’s political views as so divisive that it is dangerous to society.