Insights Hub

All content

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  Election Survey

  How Britain voted in the 2017 election

  As we have for every general election since 1979, Ipsos has produced estimates of how the voters voted in 2017.

  20.06.17
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  Reputation Survey

  Reputation Management in New Business Areas: the Case of Digital Health

  Advances in digital technology are giving rise to a ‘Digital Health’ revolution, making personal health management accessible to all at the click of a button, or a tap of the screen. For businesses, the challenge is in finding the sweet spot between privacy, accessibility and usefulness.

  19.06.17
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  Audience Measurement Publication

  The Age of the Algorithm

  It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.

  19.06.17
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  Brand Image Survey

  Betting on Brand Assets

  What the gambling industry can learn from a Meerkat.

  12.06.17
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  Qualitative Survey

  About last week ...

  Suzanne Hall looks at our General Election focus groups conducted for the BBC and identifies some trends which help unpick Thursday's shock election result.

  12.06.17

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Election Survey

  Ipsos and the 2017 General Election

  The Ipsos / GfK Exit Poll for BBC News, ITV News and Sky News once again proves accurate.

  12.06.17
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  Corporate Survey

  Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer

  Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.

  09.06.17
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  Data Privacy Survey

  Is Data really a currency?

  Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.

  08.06.17
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  Healthcare Publication

  Harnessing Complexity: Companion Diagnostics in Oncology

  Companion diagnostics have had a profound impact on the way in which cancer is treated. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – discusses how the promise of truly personalised medicine is edging closer towards reality.

  08.06.17
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  Healthcare Survey

  Is the NHS Labour’s secret weapon in the election?

  Given that it is such an important issue to the public, it is not surprising that Labour is making the NHS a centrepiece of its election campaign, says Kate Duxbury.

  08.06.17
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  Election Survey

  Ipsos Final Election Poll 2017

  Ipsos’s final election poll for the Evening Standard indicates that Theresa May and the Conservatives are on course to win the 2017 General Election.

  08.06.17