As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
These days almost all companies recognise that they must take appropriate security measures to prevent hacks or data leaks. With advancements in technology happening at a record speed, and with data being recorded and stored in greater volumes than ever before, it is critical that companies protect their data.
A few weeks ago I was on a very muddy walk, up near the front of the group, and chatting with the leader. We were on a narrow path alongside a high electric fence. There were quite severe hazard signs and the path itself was slippery and tilting down towards that fence.
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
In the age of big data there never seems to be a shortage of stats and figures. Linkage analysis combines survey data with a client’s in-house statistics to create richer insights.
In this new thought piece, Leo Cremonezi explores how three types of advanced statistical analysis - Factor, Cluster and CHAID analysis - can help us unlock additional value from market segmentation
