Living with a rare disease brings a particular set of challenges, often underappreciated by the health system, which can severely affect quality of life.
Britain’s Financial Services sector is one of the strongest and most sophisticated in the world, but with this heritage comes a legacy sometimes at odds with consumer needs. This short film explores these issues through expert interviews and stories from across the country.
How has life changed for those most at risk from COVID-19? New interviews with several people with ‘underlying conditions’ uncover the fears, frustrations and fortress-building kickstarted by this global coronavirus challenge. Download the paper to read more.
In an industry moving towards patient-centricity, patient research is on the rise as pharmaceutical companies strive to develop a greater understanding of their product’s end users. However, this can be complicated if your end users are children.
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
Adherence is one the biggest challenges facing healthcare today. Sub-optimal adherence results in sub-optimal health outcomes, which burdens a system already buckling under many other pressures.
