Insights Hub

All content

• Family Survey

  The key to a happy retirement? The person you're sharing it with

  Almost four in five (78%) older people are satisfied with their life nowadays, and personal relationships appear to be a key factor in determining how happy these later years will be.

  22.03.13
• Digital Survey

  Google eTowns Methodology

  There are around 2,000 towns in the UK. The first step of the research was to filter the number of towns using Google AdWords data and population size of towns within each to calculate which towns had the highest penetration of AdWords relative to population size.

  21.03.13
• Consumers Publication

  Is good digital advertising a fragment of your imagination?

  The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?

  21.03.13
• Infographics Survey

  Twitter Turns 7

  As Twitter reaches its seventh birthday and with half of us in GB using social networks, the Ipsos Tech Tracker looks at whether the social network has grown big enough to attain a long life-span.

  21.03.13
• Family Survey

  Computer Literacy Survey for The Prince's Trust

  For the Prince's Trust, we surveyed 15-25-year-olds about their computer and internet related skills and how this has impacted their ability to find work.

  20.03.13

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• War/Terrorism Survey

  Iraq war damaged Britain's reputation in the world

  Over half the public think British involvement in Iraq war damaged our reputation around the world - but majority still think we should intervene abroad when justified.

  19.03.13
• Employment Survey

  Fewer UK people now fear for their jobs than in 2011

  Fifteen per cent of Britons think it likely that they, or a close friend or relative will lose their job in the next six months because of economic conditions, according to a new international poll by Ipsos.

  18.03.13
• Politics Survey

  Labour close the gap on economy with Conservatives, but still don't convince that they would do a better job

  As economic optimism declines, the credibility gap on economic issues between Labour and the Conservatives is closing, with the parties nearly level when it comes to which party has the best policies in this area

  14.03.13
• Politics Survey

  Ipsos Political Monitor March 2013

  The March Ipsos Political Monitor shows that support is down for both the Labour and Conservative parties (to the Conservative's lowest for ten years), although the Labour Party's lead remains stable at 13 points ahead of the Conservatives.

  14.03.13
• Charities Survey

  Money For Good UK

  A comprehensive and innovative segmentation survey designed to explore what motivates charity donation in the UK

  14.03.13
• Infographics Survey

  Captains of Industry

  Ipsos presents the 2012 results from the annual Captains of Industry study tapping into the opinions of Britain's business leaders with a sophisticated infographic.

  13.03.13