Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Modern Masculinities

Modern Masculinities

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

Quick access by topics
  • Public opinion Publication

    Britain 2012

    Our new paper draws upon survey data and other sources to answer these questions and explain who we are and to discuss British perspectives, strengths and weaknesses.
  • Politics Survey

    The state of the parties this summer

    As parliament enters its summer recess, Head of Political Research, Gideon Skinner, considers the main political parties' poll ratings and the change in momentum since the start of the year.
  • Sports Survey

    The Olympics will cheer us up say Britons in Ipsos poll

    Despite the weather, the traffic, and G4S, most Britons expect the Olympics to have a positive effect on the mood of the British public according to a new poll by Ipsos.
  • Politics Survey

    The political state of the north: still much to play for

    Following his start-of-the-year assessment of the state of the parties for The Guardian Northerner, Gideon Skinner, Ipsos Research Director, revisits the polling data as MPs head off for the holidays.
  • Politics Survey

    A nice cup of tea and a sit down

    What next for the nation's favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.
  • Politics Survey

    Is sponsorship turning heads?

    Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone's head and highlights the importance of being relevant and stand out from the crowd at the same time.