Insights Hub

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• Politics Survey

  I wouldn't put that in my mouth

  Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?

  08.06.12
• Politics Survey

  The Winner Takes it All

  Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.

  06.06.12
• Investors Survey

  One-size definitely does not fit all

  Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.

  01.06.12
• Immigration Survey

  Global @dvisor Survey reveals negative attitudes to immigration

  The Global @dvisor Survey examines public attitudes to immigration and finds that people everywhere see immigration increasing ...and they don't seem to like it..

  01.06.12
• Politics Survey

  Nostalgic for Summer

  Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).

  01.06.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  LGA's Aging Well Programme

  Ipsos completed a two-year evaluation of the Ageing Well programme. The programme was designed to provide sector-led support to assist local authorities in meeting the challenges associated with an ageing population. The programme provided a range of national and regional programme activity such as master classes and leadership academies, to more tailored `bespoke' support for those local authorities who required it.

  01.06.12
• Investors Survey

  Diamond Jubilee: Attitudes Towards The Monarchy

  To coincide with the Diamond Jubilee we have brought together our latest research and analysis, including all the polls we've carried out on the Royal Family and the Monarchy.

  31.05.12
• Politics Survey

  Jeremy Hunt trusted by just 14%

  With Jeremy Hunt, the Culture Secretary, appearing before the Leveson Inquiry today, an Ipsos shows that just one in seven people (14%) believe him to be trustworthy.
  The poll shows that the leaders of the three main political parties all have negative trust ratings.

  31.05.12
• Politics Survey

  Evaluation of the Local Authority Housing Hubs Approach

  Ipsos Scotland, in collaboration with Mandy Littlewood Social Research and Consulting, carried out a process evaluation of the local authority hubs approach set up to help local authorities develop and share best practice around housing options.

  31.05.12
• Politics Survey

  Trustworthiness of Politicians - Trends

  Q In general would you describe each of the following politicians as trustworthy or not?

  31.05.12
• Politics Survey

  What The Royal Polling Numbers Reveal About The Monarchy and the People

  If we're measuring success in terms of opinion poll findings, there can be little doubt that The Palace goes into this weekend's Jubilee celebrations in rude health says Simon Atkinson.

  30.05.12