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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Consumers Survey

    Why we connect

    With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.
  • Consumers Survey

    The nation's app-etite for new ways of reading

    Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS).
  • Investors Survey

    Britons lack confidence in economy

    Latest Ipsos Global @dvisor shows that only one in ten Britons rate the economy as `good'. The survey, conducted in 24 countries, ranks Britain amongst the most negative nations in the world.
  • Politics Survey

    Ipsos Global @dvisor Wave 20

    New research by Ipsos shows that only one in ten Britons rate the economy as `good'. The latest Global @divsor survey conducted in 24 countries ranks Britain amongst the most negative nations in the world.
  • Consumers Publication

    Tablet Ad Formats Study

    Together with the IAB Ipsos MediaCT investigated which kind of advertisment got consumers most engaged on the tablet.
  • Public opinion Publication

    Underage Gambling in England and Wales

    Read our report presenting findings from the 2011 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the National Lottery Commission.