Insights Hub

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• Consumers Publication

  Digital delivers

  In the past year, Ipsos ASI has evaluated over 100
  digital communications using Ipsos ASI's holistic
  360 tools. What have we learned in that time?
  And what questions should you as a marketer
  ask yourself when assessing your digital and
  online advertising strategies?

  17.11.08
• Survey

  Rough Sleeping in a Recession

  Ipsos conducted this study on behalf of St Mungo's. The study investigates the impact of the current recession, in particular in terms of fears relating to homelessness.

  14.11.08
• Market Research Publication

  Understanding Shoppers Flyer

  How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.

  01.11.08
• Consumers Publication

  Mediator

  An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.

  01.11.08
• Consumers Publication

  Thoughtpiece - Trust in Online Research

  An overview of online research and potential pitfalls to avoid.

  01.11.08

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  US elections; the fat lady's just got up to sing

  Sir Robert Worcester's analysis of the US presidential election campaign.

  31.10.08
• Politics Survey

  Barack Obama and Joe Biden have it in the bag. Oh? Not necessarily!

  An article by Sir Robert Worcester on the US presidential elections for The American magazine

  27.10.08
• Politics Survey

  Concern about economy remains high, but just 14% worry about unemployment

  The economy again tops Ipsos's monthly Issues Index, with just under three fifths of British adults (58%) saying it is one of the most important issues facing Britain, an increase of 3 points from last month.

  24.10.08
• Politics Survey

  Ipsos Political Monitor October 2008

  Ipsos's October Political Monitor shows that despite media speculation about a "bailout bounce", the Conservatives remain firmly in the lead with more than four in ten voters choosing them (45%), while Labour trails on 30%.

  22.10.08
• Consumers Survey

  Business leaders' readership of international titles increases

  Readership of international titles has increased according to a new survey by Ipsos MediaCT. The 2008 BE: Europe survey found that 40% of European business leaders are reading international news titles, an increase of 9% on 2006.

  14.10.08
• War/Terrorism Survey

  A House Divided?

  As the House of Lords prepares to vote on legislation to extend the detention limit of terrorist suspects without charge from 28 to 42 days, Ipsos's most recent study of MPs reveals that views in the House of Commons are somewhat split, both on the likely impact of the legislation and on whether the Parliament Act should be used to force the legislation through.

  13.10.08