[SERIES RECORDING] KEYS – The Year in Review

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

At the final KEYS broadcast of the year, we’ll be taking time out to think about what we learned from the story of 2024, and going on the lookout for clues as to what 2025 has in store.  

On the Agenda

Lessons from the Elections: With populist sentiment continuing to strike a chord, 2024 saw political incumbents being turfed out of office in countries around the globe. But just what’s going on? We assess the social and political temperature in a world struggling to find a new consensus. 

A Healthcare Revolution? GLP-1 drugs are the health story of the year. Originally developed for type 2 diabetes, they are already having an impact well beyond healthcare, influencing our consumer behavior and with the potential to reshape the food & beverage sector and many other industries as well. What happens next? 

AI Takes Centre Stage: The number of businesses using Generative AI has doubled in just 12 months. But the public in many countries continue to oscillate between a state of wonder and worry as to whether it will be a genuine force for good. We take a look at just what we learned over the last 12 months. 

China’s Subtle Shifts: In some ways 2024 has been a relatively quiet year for China, but it’s often subtle changes that reveal profound trends. We'll explore how recent events in the video gaming, automotive and retail industries point the way to changes in consumer attitudes and behavior that will reshape the business landscape for the next decade.

Don't miss this must-attend event. The webinar will also include a Q&A with our presenters.

MISSED OUR LIVE EVENT? Revisit the recording here!