Airlines for America (A4A) / Ipsos 2023 Air Travelers in America Survey

Washington, DC, March 23, 2023 – In the latest online survey conducted by Ipsos on behalf of Airlines for America (A4A), 87% of Americans report having flown on an airline. Additionally, 44% of Americans report having flown in 2022, which is in line with pre-pandemic levels, when 45% of Americans reported flying in 2019, the year before the coronavirus halted travel. Please see the topline for more details.

About the Study

These are some of the findings of an Ipsos poll conducted between January 9-31, 2023 on behalf of Airlines for America. This poll screened a national sample of 11,215 adults (age 18 or older) to identify those who have "ever flown on an airplane”, combining samples from the probability-based KnowledgePanel® and a non-probability sample. Of these, 5,140 respondents qualified for and completed the survey with 2,078 respondents coming from the KnowledgePanel® and 3,062 coming from the non-probability sample.

This survey was partially conducted using the Ipsos KnowledgePanel®, the most well-established online probability-based panel that is representative of the adult US population. Panelists are recruited into this invitation-only panel via postal mailings to a random selection of residential addresses. To ensure that non-internet households are included, Ipsos provides an internet-enabled tablet to those who need them. Additional sample was obtained using a non-probability sample with a quota design to increase the overall study sample size and allow for analyses of subpopulation groups of interest.

The study was conducted in English. The data were weighted to adjust for age, race/ethnicity, education, Census region by metropolitan status, and household income. The demographic benchmarks for adults ages 18 and older in the US came from the 2022 March Supplement of the Current Population Survey (CPS). The weighting categories were as follows: gender, race and ethnicity, education, census region, metropolitan area, and household income.

Additional weighting adjustments were made using Ipsos’s proprietary calibration approach as well as study specific calibration, which weighted respondents from the non-probability sample to benchmarks from the weighted KnowledgePanel® sample based on the categories below. These additional adjustments are designed to reduce the bias known to be associated with non-probability samples that are not addressed with standard geodemographic weighting: daily television consumption, weekly internet personal usage, willingness to express political/community opinion online, willingness to try new products, and flew on an airplane in 2022.

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

Annaleise Lohr
Director, US
Public Affairs
[email protected]

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