ANA AIMM: Belonging is the new brand loyalty

Do your current strategies recognize 2/3 of Americans are living paycheck to paycheck? Can you determine where /when spend remains high despite economic pressures? Are you collecting new insights to reach dynamic consumer segments today?

If you answered “No” to any one of these questions, you’ll appreciate this special interactive session that highlights 7 critical ways you may be ignoring the needs of your target consumers.

The current economic strain on Americans is manifesting in ways that can be challenging to decode without recognizing what drives them. Humans are naturally social creatures, and threats to socioeconomic status can impact personal connections, emotional and physical attachments, feelings of safety and purpose—all components of belonging. Each insight represents an opportunity for brands and retailers to be more relevant, resonant, and consumer-centric. Ipsos’ Janelle James will host a discussion designed to help you avoid marketing missteps.

To join Janelle, click here to register.