And The Oscar For Advertising Goes To ...

Norwalk, CT - Who is going to bring home the gold -- the advertising gold, that is -- for Sunday night's Oscar television broadcast? Leading global advertising research firm Ipsos-ASI will bring you the story behind the advertising story of the much-anticipated, gala award ceremony. Will the 75th annual Academy Awards deliver attentive adult viewers for advertisers? Which ads will be the most watched, the most remembered? Will the top-spending, most dominant advertisers come out on top? At least 40 million American viewers -- most of them women -- are expected to tune in to the marathon telecast. The going rate for advertisers is reported to be $1.3 million to $1.45 million for a 30-second spot, an estimated 10% increase over last year. The Norwalk, CT-based company -- which has tested more than 25,000 commercials since it was founded in 1962 -- has conducted similar research with other blockbuster television events such as the Super Bowl. Recently, it found that Super Bowl XXXVII far exceeded other high profile football games as a vehicle for advertising memorable to the hard-to-reach male audience. What about Oscar night advertising? Will it deliver similar advantages in reaching consumers? Stay tuned Tuesday, March 25, when Ipsos-ASI will release its findings. For more information on this release, please contact: Pam Maltby Senior Vice-President Ipsos-ASI 203.840.3660