ARF AUDIENCExSCIENCE 2023

Ipsos is delighted to share the stage at ARF’s annual flagship conference, AUDIENCExSCIENCE. Expect to hear more about the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, if measurement providers can join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, appealing and targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats – and more!

Don’t miss out as Ipsos’ Janelle James moderates the Diverse Audiences Track on Day 1, April 25. Her sessions will cover:

• Black Voices Matter - The impact of racialized listening on US ad favorability and effectiveness [11:10am].
• Getting LGBTQ+ Representation Right in Advertising - Consumer attitudes towards LGBTQ+ representation in advertising and best practices for marketers [11:35am].
• Expanding Spanish Language Audiences - A lookalike modeling architecture for scaling under-represented Spanish language audiences [12:00pm].

Also, be on the lookout for experts attending this year's conference:

• Lindsay Franke
• Pedr Howard
• Jamie Stenziano
• Shelley Yang
• Greg Conlon
• Loukas Tziotis
• AJ Mathew

To join us, please visit the Advertising Research Foundation website.

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