[WEBINAR] 2026 KEYS: The Ipsos Generations Report

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

Featuring insights from our annual Ipsos Generations Report, join us for our next KEYS webinar exploring:

• Demographic destinies: With fertility levels now below replacement rates in most parts of the world, are we prepared for an environment where we are delivering services and products for fewer people than we are today?
• Whatever happened to the Millennials? The chatter is all about Generation Z these days. But, even if millennials are now “boring”, they are not a group we should be ignoring. We’ve been auditing what we need to know about the world’s median person.
• Strategies for the Endurance Economy: We’ll be learning lessons from how organizations in different markets and industries have adapted their approach to consumer groups which are under pressure, living longer, on the hunt for great experiences at a price they can afford. Along the way, we’ll reflect on where both targeted and “ageless” approaches can be deployed to meet people’s essential needs and enduring values.

Our research on generations is all about cutting through the noise and getting to the heart of how we can better understand different groups. How do they feel, how do they behave - and how do they change over time? 

To join us on May 7, simply click here to RSVP.