[WEBINAR] 2026 KEYS: The Frontiers of Brand Trust

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust. We’ll be sharing new analysis and reflections from the Cannes Lions Festival of Creativity, alongside award-winning Ipsos research. Expect to hear more about:

• Trust: the New Gold in an AI-Driven World: While algorithms and AI have hyper-accelerated the attention economy, real human trust remains the ultimate driver of advertising effectiveness. We show why trust is the most critical currency for modern brands and how to secure it in an automated age.
• Reclaiming the Soul of Retail Media: This is the fastest-growing advertising channel, yet largely a blank creative canvas. We explore how brands can expand consumer relationships for a new era of value creation.
• The ‘Brand America’ Paradox: For decades, an association with the United States provided an automatic halo effect for global brands. Today that is no longer guaranteed: a story which raises questions for us all, wherever our company or brand is based.
• Cracking the Africa Code: What makes brands successful in Africa? We explore how the powerful combination of global benchmarks, deep local insight and understanding the importance of trust can unlock growth across African markets.

Click here to join us on July 9!