[WEBINAR] 2026 KEYS: Screen Time

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

At our first KEYS webinar of 2026 we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?

These days, so much of what we do in our lives gets done in front of a screen. Whether we’re at work, shopping, keeping in touch with friends or just scrolling our social media feeds, a screen is never far away. These screens take many forms: smartphones, gaming consoles, laptops and TV sets, to name just a few.

Join us to hear more about:

• Today’s screen routine: We take a look at how we consume news, information in all its forms, and how different ages and genders spend their time online.
• How we have fun: The appeal of online gaming extends to people of all backgrounds and ages.
• Powering the engagement: We shine a light on what drives positive user experiences – as well as some tips on what to avoid.
• The power of major events: As the FIFA World Cup approaches, what can we learn from those big national and international events when millions of people gather in front a screen?

To revisit the recorded webinar, please click here.