[WEBINAR] 2026 KEYS: Battle for Attention

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?" Advertisers today need to spend up to eight times more to achieve the same level of recognition they achieved a decade ago, just to stand still.

That's why in today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days? Meanwhile, at a corporate level, organizations are having to re-evaluate how they approach their messaging. Some are opting for a policy of strategic silence. But can that be a successful strategy in the long run?

Join us for our next KEYS webinar exploring:

• From Noise to Noteworthy: how ads can break through the noise and clutter of today’s diverse media landscape and win that battle for memorable attention.
• Lessons from the Super Bowl: new Ipsos research showing which ads actually drove results in an $8-million-per-slot market where half the brands can be forgotten by morning.
• Beyond the Traditional Messaging: how corporate communication chiefs are fostering more direct and relatable connections with stakeholders against a backdrop of continued turbulence.
• The Rules that Make Us: from the ways we bring up children, to the products we buy and how we spend our free time, our culture creates who we are. Strengthening our own cultural intelligence brings us closer to understanding why people do what they do.

To revisit the recording, simply click here.