ARF: How AI Judged the Ogilvy Awards

The role of artificial intelligence (AI) in the advertising industry has been rising, but how well can it match human judgement?

Ipsos’ Pedr Howard joins the ARF Creative Council to explore the AI model designed by Ipsos to predict the winners of the ARF David Ogilvy Awards. New insights will be presented after an initial reveal of these results at the Creative Effectiveness Event.

Gain insight into the AI modeling process and understand how and why it made the predictions it did. We will also discuss the implications of this experiment for both the Awards and the use of AI more generally in advertising and advertising research.

Could an AI model, such as ChatGPT, actually write a credible David Ogilvy Award submission? To find out, please register here and join us!

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