The Associated Press And Ipsos Form Public Opinion Research Partnership

First Poll On Behalf Of World's Largest News Organization Looks At Economy And President Bush's Approval Ratings

The Associated Press And Ipsos Form Public Opinion Research Partnership

Washington, D.C. - Survey-based research firm Ipsos announced a partnership with The Associated Press for national and international public opinion polling. Ipsos-Public Affairs, headquartered in Washington, D.C., will conduct twice-a-month national polls, occasional state polls and quarterly international polls starting today for The Associated Press, Ipsos announced. To view results of the first national AP/Ipsos poll released today on national economic and political issues, please visit www.ipsos-na.com/news. The findings were also distributed to the more than 15,000 Associated Press radio, TV and print subscribers in the U.S. and around the world on Friday. Founded in 1848, The Associated Press is the oldest and largest news organization in the world, serving as a source of news, photos, graphics, audio and video for more than one billion people a day. Ipsos, founded in 1975, is a leading global survey-based research group, which conducts research in more than 100 countries. "The AP relishes the opportunity to provide interesting, issues-driven polling content for its members and subscribers across the globe in conjunction with Ipsos," said Sandy Johnson, AP chief of bureau in Washington, in a statement. Added Ipsos-Public Affairs President Thomas Riehle: "Public opinion is evenly divided, fluid and fascinating, reflecting ambivalent attitudes on government, business, consumer and workplace issues in the U.S. and around the world at a time when change is turbocharged. We look forward to exploring the changing attitudes of consumers and citizens with our new partners at The Associated Press." For more information, please contact: Thomas Riehle President, Ipsos Public Affairs Washington, D.C. 202.463.7300 About Ipsos Public Affairs Ipsos Public Affairs is a non-partisan, objective, public affairs company made up of veteran campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of Canadian, American, and international organizations based not only on public opinion research, but often elite stakeholder, corporate and media opinion research. Ipsos Public Affairs also conducts national and international public opinion polling on behalf of the The Associated Press, the world's oldest and largest news organization. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based research firm. Visit us at: www.ipsos-pa.com About Ipsos Ipsos is a leading global survey-based market research group, with revenues of 538.5 million euros in 2002. It offers a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, public opinion and customer loyalty research, as well as forecasting and modeling. Member companies also offer a full line of custom, syndicated, omnibus, panel, and online research products and services. To learn more, visit: www.ipsos.com Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP

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