Ipsos North America Promotes Top Talent to Drive Next Chapter of Growth
Ipsos North America has announced three new strategic leadership appointments designed to champion the company’s client-first mission, meet the needs of a fast-changing market, and set the stage for its next phase of growth.
"At our core, these moves reinforce our ultimate priority—to deploy the best talent in the industry to be the most trusted, responsive, and client-first partner in insights," said Mary Ann Packo, CEO, Ipsos North America. "I am thrilled to see Lindsay, Dana, and Lisa step into these critical roles and am entirely confident that their leadership will guide our teams and clients to incredible success. I look forward to working alongside them to deliver even greater value, innovation, and partnership to our clients and the industry."
Lindsay Franke – Group President & Deputy to the CEO, Ipsos North America
Lindsay is widely recognized as a leading voice in the global insights and advisory industry, with a track record of driving growth, building high-performing teams, and helping clients navigate transformation in a rapidly evolving market. Her experience spans brand strategy, innovation, creative effectiveness, audience understanding, and emerging AI-enabled solutions, with deep expertise partnering with many of the world’s most influential brands, technology platforms, and category-leading companies.
In this expanded role, Lindsay will partner closely with Mary Ann Packo to accelerate growth, strengthen market engagement, and further advance Ipsos’ position as a modern, future-focused strategic partner to clients. Known as an in-demand industry speaker and trusted advisor, Lindsay is a regular contributor at leading global industry forums and serves on the Board of Trustees for the Advertising Research Foundation, helping shape conversations at the intersection of marketing, media, technology, AI, and human insight.
Dana Lowe – Chief Client Officer, Ipsos North America
This role is designed to deepen and expand Ipsos’ partnerships with its most important clients. Dana will lead the end-to-end client experience, connecting the full breadth of Ipsos’ capabilities to deliver integrated, cross-portfolio solutions that help clients move faster, make sharper decisions, and drive greater business impact.
Across more than two decades in the industry — including six years at Ipsos, most recently leading Global Accounts — Dana has built a reputation for delivering sophisticated, high-stakes work for some of the firm’s most strategic and demanding clients. In addition to her commercial leadership, she is a certified leadership coach with a strong ability to build trusted relationships, develop talent, and help teams and clients navigate complexity with confidence.
Lisa Gudding – Chief Growth Officer, Ipsos North America
Lisa will lead Ipsos’ efforts to expand its client portfolio, unlock new growth opportunities, and bring the full strength of the company’s capabilities to organizations navigating increasingly complex business and consumer challenges.
As a senior leader with one of the deepest networks in the insights industry, Lisa is known for building meaningful connections between clients, ideas, and expertise to drive innovation, thought leadership, and long-term growth. This strength will be central to her role as she helps accelerate market engagement, strategic partnerships, and new business development across Ipsos North America. Most recently, Lisa served as Ipsos’ President of Strategic Growth. Lisa sits on the Executive Committee of the Insights Association and the American Marketing Association Foundation Board.
Want to learn more about how our newly expanded leadership team can support your brand? Contact our team today.
