Beyond the Black Box: I-COM Council Member Event

AI in consumer research takes the spotlight in this upcoming I-COM Spotlight Session.

Featuring Ipsos’ Manuel Garcia-Garcia, this session will explore how psychological frameworks can help make AI more understandable, practical, and actionable for researchers.

As AI becomes more embedded in consumer research, the real opportunity is grounding the technology in how people actually think, feel, and decide. Psychological frameworks can help turn AI from a black box into something researchers can interpret, challenge, and use more effectively.

For more event details, please visit the I-COM website.

In the meantime, please read our new report for insights on How to Build Trust in the AI Era.