Bipartisan support for policies addressing cost of living
Washington DC, October 25, 2025 – Americans express broad support for a range of policies aimed at addressing the cost of living, according to a Reuters/Ipsos poll conducted in October.
Bipartisan majorities support making it easier to build homes by simplifying permits and zoning rules (74%), providing larger tax refunds to low-income working families (72%), and using government regulations to stop apartment owners from raising rents (66%).
Cost of living concerns are poised to play a large role in the 2026 midterms, with a plurality of Americans being most likely to factor in a candidate’s positions on the cost of living when deciding who to vote for (40%).
The poll also finds that 61% of Americans say recent plans by political party leaders to redraw voting districts in order to win more congressional seats for their party are bad for democracy (including 75% of Democrats and 55% of Republicans). A majority (61%) also feel it is no longer possible for states to draw election districts fairly because the party in power will always act unfairly toward the party out of power.
This Reuters/Ipsos poll was conducted October 15-20, 2025, among 4,385 Americans.
About the Study
This poll was conducted October 15-20, 2025, by Ipsos on behalf of Reuters, using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 4,385 general population adults aged 18 or older.
The study was conducted in English. The data were weighted to adjust for gender by age, race and ethnicity, census region, metropolitan status, education, household income, 2024 vote choice and political party identification. Political party identification benchmarks are from the 2025 NPORS annual survey. The demographic benchmarks came from the 2024 March supplement of the U.S. Census Bureau’s Current Population Survey (CPS).
- Gender (Male, Female) by Age (18–29, 30–44, 45-59 and 60+)
- Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Other, Non-Hispanic, Hispanic, 2+ Races, Non-Hispanic)
- Education (Less than High School, High School, Some College, Bachelor’s degree, Master’s degree or higher)
- Census Region (Northeast, Midwest, South, West)
- Metropolitan status (Metro, non-Metro)
- Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
- Political Party ID (Democrat, Lean Democrat, Republican, Lean Republican, Independent/Something else)
- 2024 Vote Choice (Trump, Harris, Another candidate, Did not vote)
The margin of sampling error is plus or minus 1.5 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.08. The margin of sampling error is higher and varies for results based on sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.
For more information on this news release, please contact:
Alec Tyson
Senior Vice President, US
Public Affairs
[email protected]
Annaleise Azevedo Lohr
Vice President, US
Public Affairs
[email protected]
About Ipsos
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