Black Americans are not enthusiastic about their choices for 2024

A trended Washington Post-Ipsos poll also finds that most Black Americans do not feel that Biden’s policies have helped them

The author(s)
  • Chris Jackson Senior Vice President, US, Public Affairs
  • Mallory Newall Vice President, US, Public Affairs
  • Sarah Feldman Editorial Director, US, Public Affairs
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Many Black Americans are agnostic on Biden’s policies, even as most have approved of the job he is doing as president.

  • About half of Black Americans (49%) feel President Joe Biden’s policies have made no difference for Black people. On the other hand, one in three Black Americans (34%) says Biden’s policies have helped, while 14% say they have hurt Black people.
  • At the same time, only 28% of Black Americans feel that President Biden’s policies have helped them personally, with about one in ten (11%) saying his policies have hurt them personally and 58% saying they have made no difference.
  • Still, two in three Black Americans (66%) approve of how Biden is handling his job as president, down slightly from last year (70%).

Looking ahead to 2024, Black Americans aren’t enthusiastic about either party, though most oppose Republicans more decisively.

  • A majority of Black Americans (54%) say they would be angry if former President Donald Trump is elected for another term as president, while 29% would be dissatisfied but not angry. Just 4% of Black Americans would be enthusiastic about Trump winning another term as president.
  • By extension, 78% of Black Americans say they would not consider voting for Trump if he was running against Biden in 2024.
  • Black Americans are more unsure about other potential GOP primary contenders. Majorities still say they would not consider voting for Ron DeSantis (67%), Tim Scott (57%), and Nikki Haley (58%). Notably, DeSantis and Scott had not announced their campaigns when the poll was fielded.
  • Despite dissatisfaction with Republican contenders, enthusiasm for Biden’s re-election bid among Black Americans is also soft. Under one in five (17%) Black Americans say they would be enthusiastic if Biden is re-elected president. Roughly half (48%) would feel satisfied but not enthusiastic if Biden is re-elected president.

Read the Washington Post story here.

About the Study

This poll was jointly sponsored and funded by The Washington Post and Ipsos. The poll includes a random sample of 1,225 non-Hispanic black in the United States, as well as a partially overlapping sample of 1,018 U.S. adults overall. Interviews were conducted in English and Spanish. The questionnaire was administered with the exact questions in the exact order as they appear in this document. Demographic questions are not shown. If a question was asked of a reduced base of the sample, a parenthetical preceding the question identifies the group asked. Phrases surrounded by parentheticals within questions indicate clauses that were randomly rotated for respondents. Ipsos conducted sampling, interviewing and tabulation for the survey using the KnowledgePanel, a representative panel of adults age 18 and over living in the United States. KnowledgePanel members are recruited through probability sampling methods using address-based sampling. Panel members who do not have internet access are provided with a tablet and internet service. This survey uses statistical weighting procedures to account for deviations in the survey sample from known population characteristics, which helps correct for differential survey participation and random variation in samples. The overall sample and the non-Hispanic black sample were weighted separately to match the makeup of the respective population demographics by sex, region, metropolitan status, age, education and household income according to the Census Bureau’s 2021 American Community Survey. The overall sample included an additional adjustment for race/ethnicity. Benchmarks for metropolitan status were from the Census Bureau’s March 2022 Current Population Survey. The margin of sampling error for the sample of non-Hispanic blacks is plus or minus 3.5 percentage points, the overall sample is plus or minus three percentage points. For results based on other subgroups, the margin of sampling error may be higher. Note that sampling error is only one of many potential sources of error in this or any other public opinion poll.

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

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The author(s)
  • Chris Jackson Senior Vice President, US, Public Affairs
  • Mallory Newall Vice President, US, Public Affairs
  • Sarah Feldman Editorial Director, US, Public Affairs