Bridging the AI Divide: Insights to Activate

Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.

Two in three Americans say AI tools make them nervous, more than nearly all of the 30 other countries surveyed in the Ipsos AI Monitor. But beyond that, the number of people using AI tools has stagnated in the U.S., with barely more Americans using them in 2025 than 2024 – despite AI tools becoming more available across devices, prevalent in digital experiences, and reliable in terms of output.

This illustrates a concerning enthusiasm gap as tech companies make massive investments in developing AI capabilities, and businesses plan for AI tools to increase productivity and efficiency in the near term.

So what should AI advocates do to bridge the AI divide? The answer: Get more humans involved.

Learn more about how to activate AI to realize all the promises it can offer by accessing our latest research. Expect to learn more about AI adoption, and specifically, AI in market research.

Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.

Two in three Americans say AI tools make them nervous, more than nearly all of the 30 other countries surveyed in the Ipsos AI Monitor. But beyond that, the number of people using AI tools has stagnated in the U.S., with barely more Americans using them in 2025 than 2024 – despite AI tools becoming more available across devices, prevalent in digital experiences, and reliable in terms of output.

This illustrates a concerning enthusiasm gap as tech companies make massive investments in developing AI capabilities, and businesses plan for AI tools to increase productivity and efficiency in the near term.

So what should AI advocates do to bridge the AI divide? The answer: Get more humans involved.

Learn more about how to activate AI to realize all the promises it can offer by accessing our latest research. Expect to learn more about AI adoption, and specifically, AI in market research.