Building Belonging: The Meaning of Digital Community & Connection on Roblox
Click here to watch a discussion on community, belonging, and connection online and what it means for brand marketers.
About the Study
A total of 1,500 surveys were conducted among US residents, aged 13-30, who are at least weekly users of Roblox. The survey was conducted between August 28 – September 8, 2025. The sample is representative of the US Census for age and gender splits among 13–30-year-olds.
The margin of sampling error for this study is plus or minus 2.53 percentage points. Data has been evaluated at the 90% confidence level, for results based on the entire sample of Roblox users. Weights were applied to age and gender variables to balance gender across the age splits (13-17, 18-24, 25-30).
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
Our tagline "Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com
