The Business of Naming

From creating community to staying creative (and competitive) to running the business of it all, The Business of Naming conference is where namers find what it takes to get ahead. Join us for a packed of talks, panels, and quality time alongside the best and brightest in naming.

Better Naming Research, Better Naming Decisions | 11:30am

This panel will explore the realities of naming research: what it is actually good for, where it so often goes wrong, and how teams and agencies can use it more effectively to support stronger naming decisions. The conversation will consider how researchers and namers can work together to make naming research more actionable, more credible, and better aligned with the real decisions organizations are trying to make. The panelists bring experience across qualitative and quantitative research, agency and in-house contexts, and work spanning organizations including Interbrand, Ipsos, Anthropic, Adobe, LinkedIn, Novartis, and Lexicon.

Speakers: Aron Galonsky (Ipsos), Everett Alatsis (former Chamberlain Group), Brad Davidson (Novartis), Alex Foss (Anthropic)

To join us, please register here.