The BusinessWeek/Ipsos-Reid Poll: Restoring Trust In Corporate America

From June 7 to June 9, 2002, in a poll for BusinessWeek, Ipsos Public Affairs interviewed a representative sample of 800 U.S. adults nationwide by telephone, including an oversample that brought to 671 the number of investors in the sample. The margin of error is +/- 3.5% for all adults, +/- 3.9% for all investors.

To view topline results click on the pdf link above.

The survey was conducted by Ipsos Public Affairs, the Washington, D.C.-based division of Ipsos-Reid, which is part of the world's fourth largest polling and market research organization, the Ipsos group, based in Paris. Ipsos Public Affairs is a non-partisan, objective public affairs research organization made up of Democratic and Republican campaign and political polling veterans. It was established in Washington in August 2001, and it is led by Thomas Riehle, who has more than 15 years of experience as a political pollster in Washington.

To view the BusinessWeek cover story "Restoring Trust in Corporate America" from June 24, 2002 please click here or go to: http://www.businessweek.com

To view the latest poll results and research from Ipsos Public Affairs please go to: http://www.ipsospa.com/pubaff.cfm

Contact: Thomas Riehle, President Ipsos Public Affairs Telephone 202.463.7300 Cell 202.494.8595 [email protected]