Shopper

Ipsos Data Drops: How Americans feel about AI shopping agents
Shopper Survey

Ipsos Data Drops: How Americans feel about AI shopping agents

Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.
Talking Shop with iShopFor Ipsos returns in 2026
Consumer Behavior Press release

Talking Shop with iShopFor Ipsos returns in 2026 for biggest year yet

Fifth annual event to be held in St. Louis and virtually this September
Here's how synthetic data can accelerate product development
Consumers Publication

Here's how synthetic data can accelerate product development

Revisit our on demand webinar exploring how cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.
Commerce Redefined: TikTok’s role in ushering in a new era
Shopper Publication

Commerce Redefined: TikTok’s role in ushering in a new era

Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.
2024 Holiday Countdown Calendar
Shopper Publication

2024 Holiday Countdown Calendar

The countdown to the holidays is officially here!
Meeting the Demand for Agile Insights
Consumers Publication

Meeting the Demand for Agile Insights

Revisit our detailed case studies illustrating how some of our clients have leveraged some of Ipsos' most agile solutions!
Chart showing that 43 percent of Americans incorrectly believe stevia is an artificial sweetener
Consumers Survey

Americans think we know about sweeteners, but do we?

Almost all Americans know that honey is a natural sweetener (95%) but when asked about stevia, aspartame and more, things got a little murkier, according to the Ipsos Consumer Tracker
Chart showing that 17 percent of Americans have already started holiday shopping
Consumers Survey

It’s already holiday shopping time for the early birds

About one in five Americans have already started (or will by the time you read this) their holiday shopping, according to new data from the Ipsos Consumer Tracker
Chart showing that one in four people are increasing grocery spending because they're cooking more
Consumers Survey

It’s not just higher prices driving increased grocery spend

Americans are spending more on groceries since the start of the year, and most (74%) say it's because of inflation – but 25% also say it's because they're dining out less and cooking at home more, according to the Ipsos Consumer Tracker
Chart showing that one in five people would be willing to pay more for groceries facing shortages
Consumer Behavior Survey

Have shortages conditioned us to pay more for groceries?

Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.
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