Corporate Reputation: Connecting Fantasies With Reality
Experts from Ipsos' Public Affairs, Corporate Reputation, and Employee Relationship Management teams around the globe offer insight into how corporations can increase the concordance between their image and their reality--deepening trust with consumer-clients, media, and employees, and ultimately, building corporate resiliency.
Articles include "Building Stakeholder Relations" by Stewart Lewis, leader of the Ipsos Reputation Centre in London, "The Resiliency Concept" by Darrell Bricker, President and COO of Ipsos Public Affairs in North America, Corporate Reputation with Consumer-Clients" by Nando Pagnoncelli, CEO of Ipsos Italy, "Employees and Companies: Towards a Transactional Relationship" by Antoine Solom, Head of the Employee Relationship Management (ERM) practice at Ipsos France, and "How Institutional Investors Assess Companies" by Roger Stubbs, Deputy Managing Director and Research Director of Ipsos.
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For more information on this press release, please contact: Dan Maceluch Vice President, Corporate Communications & Marketing Ipsos 604.893.1635
About Ipsos Ideas Ipsos Ideas highlights the latest thinking from Ipsos' five research specializations: advertising, marketing, loyalty, media, and opinion and public affairs. Ipsos Ideas is published in English, French, and Spanish. Current and past issues are available at www.ipsos.com/ideas, or by electronic subscription.
About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos generated e717.8 million ($853.8 million U.S.) in total revenues, of which 34% came from its North American operations.
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Ipsos, listed on the Premier Marchй of the Euronext Paris Stock Exchange, is part of the SBF 120 Index, adheres to the Next Prime segment and is eligible to the Differed Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
