Corporate Researchers Conference 2024

Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference – an event created specifically for client-side insights leaders and practitioners committed to advancing the profession. This year’s theme is about Being a Game Changer and promises to offer deeper insights to make a bigger impact.

This year, Ipsos experts will present timely insights to drive your brand forward:

Wednesday, September 18 |4:05pm – 4:25pm
At HP – Empowering Shoppers: BeSci as a secret weapon
In this session, leaders from HP & Ipsos will discuss a comprehensive Behavioral-Science orientated learning plan, spanning stakeholder interviews, in-context qual, custom quant, and activation workshopping. Specifically, they will detail how its approach uncovered implicit and explicit shopper mindsets that connect shopper behaviors and needs throughout this process. They show how they coupled identification of the non-conscious drivers that affect shopper needs and behaviors with an inward focus at how they are speaking to customers. This inward, and often overlooked, step ensures brand can convey and create intuitive value and a deeper relationship with its customers.
Speakers: Gregory Gwiasda [Ipsos], Zach Sanders [Ipsos], Ryan Dreifke [HP]

Thursday, September 19 | Keynote Track 1 | 9:15am – 10am
Shaping the Future: From Insights & Analytics Leaders
Featuring Ipsos NA CEO, Mary Ann Packo, this panel discussion will explore future trends in market research and analytics with some of the industry’s most respected and influential leaders. Learn how agencies are evolving to meet client needs and keeping pace with rapid advances in technology, data sourcing, analysis, and consultation. What strategies they’ve implemented for maintaining client trust, assuring high data quality, and delivering value? How they are meeting new challenges and seizing opportunities in our shifting market landscape? 

Speakers:

• Mary Ann Packo, CEO, Ipsos North America
• Melissa Sauter, CEO, Escalent
• Ramon Melgarejo, President, BASES & Advanced Analytics, NielsenIQ
• Wayne Levings, CEO Americas, Kantar

To join us, please click here for registration details.

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