Defending the Customer During Economic Uncertainty

During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they allocate their budget. While each organization is unique, there are best practices every Customer Experience leader can employ when faced with budget pressure.

Listen in as Ipsos Customer Experience experts review five challenges faced by CX leaders in times of economic uncertainty, including:

1. Throughput on Outcomes
2. Maintaining the Insights Engine
3. Articulating Value
4. Maximizing Impact
5. Securing Buy-In

During our discussion, we uncover best practices for articulating the value of CX investments in a way that captures buy-in across your organization and share how improvements in CX KPIs translate to revenue.

For more on this topic, be sure to check out our detailed paper.