The Digital Omnichannel Connection

Join experts from Medallia, Ipsos, and Citizens for a future-forward view, with practical takeaways about how firms in financial services and other industries are creating next-level customer journeys across channels. During this session, the panelists will cover:

• The pillars of digital experience transformation and core capabilities needed to succeed
• How reimagining customer journeys and interactions can generate new possibilities for customer acquisition, operational efficiencies, and growth
• The continued importance of omnichannel delivery, and ways that personalization and orchestration can help you stand out in a crowded marketplace

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Digital channels are embedded in nearly every brand experience. Customers often build their first impressions of your organization on your digital channels - and that’s where they decide whether to spend their money with you or leave. That’s why brands are investing heavily in new types of interactions across their digital channels in order to deliver best-in-class experiences that drive business growth.

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