Customer

Take Mystery Shop Results to the Next Level
Customer Publication

Take Mystery Shop Results to the Next Level

How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.
Here’s what holiday shoppers actually did in 2023
Customer Publication

Here’s what holiday shoppers actually did in 2023

Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
The 3 E’s of Excellence: Ipsos Brand and CX Success
Customer Publication

The 3 E’s of Excellence: Ipsos Brand and CX Success

When properly orchestrated, it yields more effective Return on Advertising Spend, higher conversion, more repeat/frequency, greater retention, more advocacy, and increased share of wallet.
The Digital Omnichannel Connection
Customer Event

The Digital Omnichannel Connection

Join experts from Medallia, Ipsos, and Citizens for a future-forward view, with practical takeaways about how firms in financial services and other industries are creating next-level customer journeys across channels.
Why empowering intermediaries can help financial services companies in a challenging economy
Customer Experience Publication

Why empowering intermediaries can help financial services companies in a challenging economy

Ipsos has devised proven methods to help businesses understand what it takes to maintain a successful B2B relationship with its intermediaries. Here are four core tenets.
Recession Anxiety and Consumer Perspectives in 2023
Social Listening Publication

Recession Anxiety and Consumer Perspectives in 2023

Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.
New research: decoding internet fashion aesthetics
Social Listening Publication

New research: decoding internet fashion aesthetics

Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram

This holiday season, shoppers bring new expectations for retailers
Retail Publication

This holiday season, shoppers bring new expectations for retailers

Ipsos shares tips for ways retailers can capture more spend this holiday shopping season.