Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

New York, NY - Eleanor Roosevelt is the frontrunner among a list of notable women that may be featured on the new $10 bill, according to a new study conducted by Ipsos Public Affairs. The former first lady was selected by a third of adults nationwide (33%).

Susan B. Anthony, a women's suffrage leader, is the second most popular choice (17%), followed by Helen Keller (13%); Sojourner Truth, an activist for abolition and women's rights (11%); and Abigail Adams, another first lady (10%).

Fewer feel that these other prominent women should be on the new $10 bill:

• Nellie Tayloe Ross, the first female governor in the United States, the first female director of the US Mint: 5%
• Alice Paul, an American suffragist, feminist, and women's rights activist: 4%
• Henrietta Lacks, the poor African-American woman whose cells were used without her permission only to become the go-to source for scientific molecular research: 4%
• Jeanette Rankin, the first woman elected to Congress, serving before women were given the right to vote in the US: 3%
• Martha Rountree, a pioneering journalist and creator of "Meet the Press": 1%

While men and women share similar views when it comes to who they would like to see on the new $10 bill, opinions do vary by age. While Eleanor Roosevelt is the top choice across age groups, those aged 55 and older are more likely to select her than are those under 35 (41% vs. 26%). Older adults are also more likely to prefer Helen Keller (15% vs. 7%). Conversely, Susan B. Anthony is a more popular choice among these younger adults compared to the older cohort (20% vs. 13%), as is Sojourner Truth (15% vs. 7%), and Henrietta Lacks (7% vs. 1 %).

These are findings from an Ipsos poll conducted June 26-28, 2015. For the survey, a sample of 1,011 U.S. adults age 18 and over was interviewed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all adults.

The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one per cent. Where figures do not sum to 100, this is due to the effects of rounding.

For more information on this news release please contact:

Julia Clark Senior Vice President Ipsos Public Affairs 312.526.4919 [email protected]

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,669.5 ($2,218.4 million) in 2014.

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