81% of consumers like when brands use humor, but only 28% say brands connect with their comedic sensibilities
People are clear about humor: brands should use it when communicating. But it’s critical to get the tone right. Despite their openness and expectations surrounding the use of humor, Ipsos community members cite only a few brands that deliver.
Join us for our next complimentary webinar featuring online community insights and tips to help you connect with a Gen Z audience. We will reference Ipsos research to explain why:
- Brands cannot be all things to all people—those who try risk stumbling into a sticky spot and not reaching anyone
- It’s okay to use different messages on different channels such as TikTok or Facebook Reels, depending on your audience
- You should diversify your comedic talent, both in the sense of demographic diversity and in the types of comedy represented
Register today! Registering will also ensure you receive a direct link to the recording once published.
Kelsey Chessey, Director, Ipsos Online Communities U.S.
Philip Ranly, Community Strategist, Ipsos Online Communities U.S.