Brand Image


Environment Publication

Growing Your Brand Through Societal Impact

Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
Consumers Survey

Here's what the 2023 word of the year, 'authentic,' means for brands

More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker
Holidays Survey

What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead

Travelers of All Ages Will Value Connectivity and Personalization, Seek out Culture and Unique Experiences and Embrace New Business Travel Trends as Travel Boom Continues
Brand Image Webinar

[WEBINAR] Diversity in the Creator Economy

Please join us as we present findings from recent Ipsos research on Creators’ experiences and platform’s role when it comes to diversity, equity, and inclusion.
Innovation Publication

What tech needs to do to keep its innovative reputation in tough times

People think tech is the most innovative industry. Here’s how they can keep that reputation in a down economy.
Brand Image Event

THE QUIRK’S EVENT 2023: Los Angeles

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
Brand Image Webinar

[WEBINAR] How humor can connect your ads with a Gen Z audience

81% of consumers like when brands use humor, but only 28% say brands connect with their comedic sensibilities. Join us for our next complimentary webinar featuring online community insights and tips to help you connect with a Gen Z audience.
Public opinion Publication

How financial companies can build on the trust they gained during the pandemic

We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.

Politicized consumers driving sentiment towards brands

Ipsos Understanding Society poll finds that despite a majority saying business shouldn’t get involved, most let values affect purchasing decisions