Market research is an attempt to understand the way people are similar or different from each other in their attitudes and behaviors. There is arguably no stronger difference today than in our political party identification and all of the divisions big and small that that signals.
Listen in to our podcast-style presentation as we discuss four major topics with the nation’s foremost experts on politics, civic engagement, racial equality, and media:
- How can we fix politics?
- To what extent should brands support democracy?
- How can we make democracy work for all Americans?
- Can we cover politics without being political?
We help answer how to navigate the complex political landscape, and how brand trust relates to institutional trust in government and media. We also share insights on what future our democracy has and what citizens and companies alike can do to keep it together.
For more insights, visit our What the Future Democracy edition.
Matt Carmichael, Vice President, Editorial Strategy, North America
[WEBINAR] How Public Opinion Insights Propel External Communications
Join Ipsos and our guest speaker, Elizabeth Walton, Director of Market Insights with Freddie Mac, who will share their experience using a combination of national and targeted surveys to develop a point of view, and provide leadership with key data points for decision making and external communications.
[WEBINAR] Looking Ahead to the 2021 Holiday Shopping Season
Join us for a complimentary webinar featuring new research insights from our Ipsos U.S. syndicated online community to provide a glimpse into how shoppers are adapting to the evolving post-pandemic retail landscape today, and how they are planning ahead for Black Friday and beyond.