Everyday Sustainability: What Actions Americans are Taking

Americans rank sustainability and environmental issues as highly as they have for years, even during COVID and among other current top-of-mind issues like inflation. In fact, 78% of Ipsos Online Community members currently cite sustainability as an important consideration when shopping for any product. Though it still can be polarizing and sometimes difficult to define, they feel sustainability is a smart decision even when it’s not an easy one.

Listen in as we take a deeper dive into what practices certain Americans are taking to address sustainability concerns in their day-to-day lives and how these everyday efforts can inspire companies and individuals to continue to push the needle toward positive change. Hear new quantitative and qualitative data and insights from our syndicated U.S. gen pop community including:

• What sustainable actions Americans are taking, and how these have evolved over time, among different segments identified through the Ipsos Global Sustainability Segmentation
• How consumers define “what sustainability is” and “is not” and how these associations can help shed light on key drivers and barriers for implementing more sustainable practices
• How brands and marketers can leverage these insights to authentically communicate a commitment to sustainability from the perspective of the consumer