Sustainability: Key insights, data and solutions

Here’s Ipsos' best and freshest data and actionable intelligence on sustainability for business leaders, policymakers and insights professionals

The ongoing “polycrisis” offers plenty of problems — but climate change is the dark cloud hanging over all other possible futures. With brands and institutions' ESG actions (and inactions) under increasing scrutiny, Ipsos offers a leading sustainability practice, from innovation to reputation. Here are some important insights.

Key takeaways:

Many Americans report that extreme or unusual weather is becoming more frequent

The reason for the gradual uptick in the concern about the environment may be related to people's lived experiences. Compared to a decade ago, majorities of Americans are noticing that unusual weather for the season and extreme heat are becoming more common in their communities. (Read more.)

Partisanship colors how Americans feel about climate change

Why are climate change solutions so few and far between? One reason: climate change is caught up int he partisan nature of U.S. politics. (Read more.)

Though we see a shared responsibility for climate action, concern about future generations is slipping

A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. (Read more.)

But worldwide, most are concerned about climate change

Globally speaking, a considerable majority of people think we’re at risk of environmental disaster — but the percentage varies greatly across different regions. (Read more.)

A majority agree that their country should do more in the fight against climate change

There is consensus that countries should do more to combat climate change (a global average of 66% agree), and that the greater burden should fall on countries that have historically contributed more to climate change (62%) and on countries that are currently more economically developed (70%). However, there is agreement across the 29 countries (averaging at 75%) that we cannot fully tackle climate change unless all countries work together. (Read more.)

People are open to buying products made sustainably, even if they cost more

People and brands are increasingly considering the larger impact a product has beyond its typical product benefits. Environmental sustainability will also be an ongoing concern for brands and consumers alike. (Read more.)

Here’s who cares about climate change and sustainability

Ipsos conducted a global segmentation study covering 15 markets (via Ipsos Essentials) across all continents, studying beliefs, values and attitudes towards the environment, concern for the environment, perception of positive action, willingness to act, actions currently being taken, personal challenges faced, purchasing behavior and expectations of different bodies to act. (Read more.)

Globally, we agree on climate change – but not on the strategies to fight it

The most popular policy, with an average of almost 7 in 10 (68%) citizens across the 34 countries surveyed saying they would support it, was for government spending on subsidies to make environmentally friendly technologies cheaper (e.g., solar panels, electric vehicles). (Read more.)

Majorities in 22 of 34 countries report their area has already been severely impacted by climate change

The proportion of adults surveyed describing the effect climate change has had so far in the area where they live as very or somewhat severe ranges from 25% in Sweden to 75% in Mexico, averaging 56% across all 34 countries (15% “very severe” and 41% “somewhat severe”). (Read more.) 

Who should help solve climate issues?

Americans tend to put more responsibility for solving the challenges on companies and government. However, Ipsos research shows that people trust these entities less than they trust themselves to protect Earth. (Read more.)

Climate change worries the world – but it’s not our top concern

Climate change is not the top concern for the public currently. But more than half worry about it regularly, including about the impacts of climate change that we are already seeing at home and abroad. (Read more.)

Globally, people are clear about the risks of climate change – but not confident about government plans

Globally, the public believes that governments, businesses and individuals need to play their part, or risk failing others. (Read more.)

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