Financial Services Veteran Joins Ipsos

New York, NY - Ipsos is pleased to announce the appointment of financial services industry veteran Greg Mahon as Senior Vice President of the company's Financial Services team in New York. Mahon joins Ipsos, the second largest survey-based research company in the world, from the Canadian Imperial Bank of Commerce, where he was Vice President in charge of sales and marketing efforts for the Amicus ATM business. In his new position, Mahon will lead the U.S.-based business of Ipsos' financial services team. He will be based in New York and report to Tom Neri, President of Ipsos-Insight Service's, Health & Technology marketing research division. Mahon has over 15 years business experience including 11 years experience in sales/marketing roles within financial services corporations. Most recently, as Vice President at CIBC, Mahon was successful in developing and implementing a strategy that created the 4th largest ATM network in North America. Prior to CIBC, Mahon worked at the Catalina Marketing Corporation, and prior to that, spent eight years at American Express. "Greg will play a critical role in building client satisfaction and creating strategies which accelerate growth in Ipsos' financial services sector," said Neri. "His addition to the financial services team in the U.S. reiterates our commitment to develop and expand our key sector business and expertise aggressively, to seek out the best people available, and to stake a competitive, high profile position in the market in our key sectors." A native of New York and a graduate of Ramapo College of New Jersey, who originally started his career in market research, Mahon has come full-circle in his return to supplier research. "I joined Ipsos because I thought there was an excellent opportunity for a market research company to take a leadership position within the financial services business sector." Mahon said. "Plus, Ipsos is the fastest growing market research company in the country with tremendous upside and potential for both its clients and staff as well." For more information on this press release, please contact: Greg Mahon Senior Vice-President, Financial Services Ipsos-Insight 646.364.7570 About Ipsos-Insight Ipsos-Insight is the company's flagship U.S. marketing research division. Ipsos-Insight provides custom and tracking research, including concept and product testing, attitude and usage studies, omnibus surveys, tracking systems, brand loyalty, volume forecasting, marketing models, and advanced analytics, to domestic clients as well as U.S.-based multinationals. It also acts as the portal to Ipsos specializations in advertising research, forecasting, modeling, and consulting, global research, public opinion research, and customer satisfaction research. To learn more, visit: www.ipsos-insight.com. About Ipsos The Ipsos group is the second largest survey-based marketing research company in the world, and has been listed on the Paris Stock Exchange since 1999. Ipsos companies offer a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, media, public opinion and customer loyalty research. Member companies, employing more than 3800 staff in 35 countries, also offer in each of their specializations a full range of off-line and online research products as well as custom, syndicated, omnibus and panel services. To learn more, visit: www.ipsos.com. Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP