Four in five Americans have a favorable opinion of social workers
New National Association of Social Workers survey conducted by Ipsos also finds that social workers improve the situations of those that receive services from them
Washington, DC, March 6, 2023—A new National of Association of Social Workers survey, conducted by Ipsos, finds that four in five Americans have a favorable opinion of social workers. One in six say they or a member of their immediate family have been helped by a social worker, and a majority of those helped by social workers say their situation was at least somewhat improved.
Additionally, Americans are most aware that social workers practice in social services. A majority are also aware that social workers practice in mental health, hospitals, homeless shelters, and educational settings.
The poll also finds that there is room to educate Americans about social worker contributions. Awareness of various facts about the profession, as well as programs that social workers have contributed to, peaks at around half of Americans. Lastly, more than four in five Americans would support a bill that would provide agencies with a grant to help improve the safety of social workers.

About the Study
This National Association of Social Workers poll, conducted by Ipsos, was conducted January 20 to January 22, 2023, by Ipsos using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,016 adults age 18 or older.
The survey was conducted using KnowledgePanel, the largest and most well-established online probability-based panel that is representative of the adult US population. Our recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population.
The study was conducted in English. The data were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, and household income. The demographic benchmarks came from the 2022 March Supplement of the Current Population Survey (CPS). The weighting categories were as follows:
- Gender (Male, Female) by Age (18–29, 30–44, 45–59, and 60+)
- Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Other, Non-Hispanic, Hispanic, 2+ Races, Non-Hispanic)
- Education (Less than High School graduate, High School graduate, Some College, Bachelor’s and beyond)
- Census Region (Northeast, Midwest, South, West)
- Metropolitan status (Metro, non-Metro)
- Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
The margin of sampling error is plus or minus 3.2 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.10. The margin of sampling error is higher and varies for results based on sub-samples. Sampling error is only one potential source of error. There may be other unmeasured non-sampling error in this or any poll. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.
About Ipsos
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