Google / Ipsos Multi-Country AI Survey 2025

Google commissioned Ipsos to conduct a second survey among the public in 21 countries on experiences with and future expectations of artificial intelligence (AI).

The author(s)
  • Chris Jackson Senior Vice President, US, Public Affairs
  • Annaleise Azevedo Lohr Research Director In Ipsos’ Public Affairs Team
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Washington, DC, January 14, 2025 – Ipsos conducted a survey for Google, published here in a report titled, "Our Life With AI: From innovation to application". The data shows that more people around the world are using AI, demonstrates growing optimism about AI's potential to improve people's lives at work and at home, continued concerns about ensuring AI's responsible development, and desire to see those in leadership work so society can benefit from the advancement that AI can bring.

EitSigis also available on Google's website

Key findings

  • Increased usage: AI usage is up in every region surveyed from last year, with emerging markets seeing the highest growth (up 11 points from 2024). Asia-Pacific also enjoys double-digit growth (up 10 points), while Europe and the U.S. are up 8 points and 9 points respectively. 
  • Innovation: In all of the countries surveyed, excitement about AI's potential (57%) now outweighs concerns about AI (43%). In last year's survey, respondents were evenly split (50% excited, 50% concerned). 
  • Benefitting Society: Respondents believe that the most important current AI applications are in the medical field, with more than four in five respondents reporting real life applications of AI are very important to society. 

The survey was conducted between September 17th- October 8th, 2024, on behalf of Google. For this survey, a sample of roughly 21,043 adults age 18+ were interviewed online in 21 countries. Approximately 1,000 adults age 18 + who are residents of the Canada (CAN), Belgium (BEL), France (FRA), Germany (DEU), Netherlands (NLD), Poland (POL), Spain (ESP), Italy (ITA), United Kingdom (GBR), Australia (AUS), India (IND), Japan (JPN), Singapore (SGP), South Korea (KOR), Brazil (BRA), Chile (CHL), Mexico (MEX), Nigeria (NGA), South Africa (ZAF), United Arab Emirates (ARE) were interviewed online using Ipsos online panels, partner panel sources, and river sampling. A sample of roughly 1,036 adults age 18+ who are residents of the United States (USA) were interviewed online via the KnowledgePanel®.

All data tables and full methodology are available for download below. 

 
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The author(s)
  • Chris Jackson Senior Vice President, US, Public Affairs
  • Annaleise Azevedo Lohr Research Director In Ipsos’ Public Affairs Team

Society